It’s important to be able to share with others what you do and why you do it. We’ve nicknamed this quick description an “elevator pitch.” The term refers to what you would be able to say during the brief time you’d be riding an elevator with someone to the next floor.
Some of us know just how important it is to refine this quick pitch so that you’re ready to share it in a moment’s notice. However, many of us fail to make sure that what we are saying is communicated clearly and effectively. Here are some good pointers when formulating and practicing your elevator pitch.
Be Confident
It’s okay to be direct and assertive. Own your worth and let others know that you are invested in the work you do.
Example: “I work for StarterNoise. We are a fast-paced, tech blog startup that brings you the latest and greatest startup news. We are pioneering the way forward with top-notch startup advice—highlighting trailblazing entrepreneurs and innovative technology.”
This pitch is concise and directly to the point. It gives you a brief summary of what StarterNoise is and what we have to offer. By presenting your elevator pitch in a confident manner, you are able to let your audience quickly understand exactly what you do and why you do it.
Avoid Jargon
Try not to fill your pitch with buzzwords or jargon. You don’t want to come off as a know-it-all or confuse your audience with uncommon terminology. You’ll instantly lose their interest, and they’ll stop listening to you.
Example: “We step outside the box and give you the best bang for your buck. We all have sweat equity in our business model and do our due diligence to ensure we make profits.”
This example is loaded with jargon and does little to show what you do. Avoid adding these quick phrases in and keep your pitch free of buzzwords.
Know your Business
This may seem obvious but unfortunately, it’s not. Don’t just recite lines that you’ve heard other staff partners share. Make sure that you truly understand what your business model is and how you are communicating it. There is nothing worse than giving your elevator pitch and then being asked questions that you do not have the answer to. Be a scholar of your company and make sure you are up-to-date with all that you are doing. Your elevator pitch is an important tool that you should take time to practice and refine. It’s worth investing some brainpower into your pitch so that next time you’re asked, “what do you do,” you have a concise and clear answer.
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Derek Rundell, is a successful business leader, operator, and serial entrepreneur. Derek has founded, managed and sold businesses in the technology, media and finance industries. He sits on several boards and serves as an advisor/investor to numerous established businesses and startups. Startups are Derek’s real passion, and in addition to building his own portfolio of technology, media and financial ventures, he invests in and mentors startups and entrepreneurs. He is passionate about sharing his knowledge and helping other businesses succeed.